Launch Industries
Website partnership proposal

A modern web rebuild for BMC.

Faster, compliant, SEO-healthy — built for the work Booth Management Consulting actually does.

Prepared for
Booth Management Consulting
Prepared for
Booth Management Consulting, LLC
Robin Booth  ·  Kadedra Walters
Prepared by
Monica Colgan
Launch Industries LLC
Date
April 24, 2026
Valid through
May 31, 2026
01 — Executive summary
The short version

Modern rebuild, transparent management.

Rebuild bmc-llc.net on modern infrastructure, then manage it on a transparent, itemized plan. You're currently paying $560/month (~$6,720/year) bundled together. Here's what a clearer alternative looks like — with development work billed only when you need it.

Recommended approach

Modern rebuild + transparent management

Hosting, security, and a modern site — with development work billed hourly, only when requested. No bundled fees, no mystery charges.

  • Managed hosting, security, backups, uptime monitoring
  • Monthly analytics summary + quarterly SEO health report
  • Ad-hoc development work billed at $125/hr, only when you request it
One-time rebuildYear 1 only $2,700
Annual management cost$145/mo × 12 months $1,740/yr
Ad-hoc work$125/hr when requested as used
Annual client maintenance fee $180/yr
Year 1 total $4,620
Year 2+ annual (base) $1,920
Saves roughly $4,800/yr vs. your current $6,720/yr bundled plan — and you pay for development hours only if and when you need them.

This proposal includes a $2,700 rebuild (27 pages, modern stack, SEO & accessibility fixes), $145/month managed hosting, and Launch's standard $180/yr client maintenance fee (charged to every Launch client). BMC sits on our dynamic hourly flex plan — development beyond hosting and security is billed at $125/hour, only when requested. If BMC later wants to prepay a block of quarterly update hours at a bundled rate, we can restructure into a packaged plan at any time.

02 — Current state analysis
Audit findings

What we found on bmc-llc.net.

We ran a full technical and SEO audit, plus a crawl of every page. Findings below are specific and measurable — not vague.

What's working

Ranks #1 for brand terms

"bmc llc" (480/mo) and "booth management consulting" (170/mo) both at position one.

Desktop performance is solid

Google PageSpeed score 86 on desktop. Core infrastructure checks pass.

Security basics in place

SSL, HTTPS redirect, robots.txt, DMARC, SPF all correctly configured.

Schema + Analytics

JSON-LD structured data and Google Analytics tracking are both installed.

Where we see opportunity

01
The sitemap is broken

XML sitemap lists 13 URLs; site has 23 pages. All 8 service pages are missing. Nine stale /careers/<role> URLs don't match live pages.

02
Mobile performance: 49/100

First Contentful Paint 6s; Time to Interactive 10.8s. Most mobile visitors leave before content loads.

03
Missing legal pages

No Privacy Policy, Terms, Accessibility Statement, or Cookie Notice. For a federal contractor, this is a live compliance risk.

04
On-page SEO errors

33-char title tag (should be 50–60). Multiple H1s per page. 6 of 9 homepage images missing alt text. 393-word homepage flagged as thin content.

05
Dated infrastructure

Bluehost shared hosting with WordPress + Elementor 4.0.3. Inline styles, unminified CSS/JS, plain-text email addresses exposed to scrapers.

06
No llms.txt file

Invisible to ChatGPT, Perplexity, and Google AI Overviews — an increasingly important traffic source that requires a discoverable llms.txt.

03 — Scope of work
What we'll build

A purposeful rebuild — not a theme swap.

This is not a theme swap. It's a purposeful rebuild designed around how BMC actually wins business. The site will still match BMC's branding — same colors, same voice, same professional posture your clients already recognize. It will feel like BMC, just elevated: tighter typography, modern layouts, better performance, and content that ranks.

04 — Site structure
27 pages total

Tighten what's there. Add what's missing.

Your existing architecture is sound. We're not recommending major navigation changes — we're tightening what's there and adding the four legal pages you don't currently have.

Primary navigation  ·  7 pages

  • Home
  • About Us
  • Services
  • Careers
  • Media
  • Contract Vehicle
  • Contact Us

Service pages  ·  8 pages  ·  SEO priority

  • Accounting
  • Business Consulting
  • Compliance Auditing
  • Forensic & Investigative Auditing
  • Government Construction Projects Accounting
  • Grants Management
  • Human Resources & Support Services
  • Oversight & Monitoring

About Us, Careers & Media subpages  ·  8 pages

  • Awards & Recognitions
  • Who We Are
  • Community Outreach
  • Job Openings
  • Internship Program
  • Company Videos & Photos
  • In the News
  • Social Media

Legal & compliance  ·  4 new pages

  • Privacy Policy
  • Terms of Use
  • Accessibility Statement
  • Cookie Notice

Need more pages down the road? We can build additional pages at $100 per page, added to the site whenever BMC wants to expand — new service areas, case studies, team pages, or anything else. For a sense of what's possible, take a look at launchindustries.biz — our own site doubles as our portfolio. Anything you see there, we can build into BMC's site.

05 — SEO strategy
Specific wins, mapped to findings

Every fix answers a concrete audit issue.

Every item below is a direct response to a concrete issue identified in the audit.

FixImpact
Expand title tag from 33 → 55 chars with target keywordsImproved SERP click-through
One H1 per pageClearer signal to Google crawler
Alt text on all images, sitewideImage search + accessibility
Rebuilt XML sitemap with all 27 URLsEvery service page discoverable
Remove 9 stale /careers/<role> URLsStops 404 signals to Google
Grow homepage copy from 393 → 800+ wordsResolves thin-content penalty
Add llms.txtDiscoverable in AI search engines
Service schema on each of 8 service pagesEligibility for rich results
Mobile PageSpeed target 85+Lower bounce, improved rankings

Need deeper SEO work? Launch has a dedicated SEO specialist on staff who can go well beyond the foundational fixes above — competitor gap analysis, link-building outreach, content strategy, technical audits, and local SEO optimization. This work is available on the dynamic hourly flex plan whenever BMC wants to invest further in search visibility.

06 — Optional: Self-publishing backend
If BMC wants to post directly

A lightweight admin, tailored to BMC.

If the team would like the ability to edit a blog, post press releases, or publish team updates without waiting on Launch, we can build a lightweight admin interface tailored to BMC.

This is an optional add-on, billed at our standard development rate of $125/hour. Final scope depends on how often BMC expects to self-publish and who on the team will be doing it — happy to walk through the tradeoffs and give you a firmer estimate on a call.

07 — Timeline
Four weeks to launch

A clear weekly cadence.

Week 1
Discovery & direction

Kickoff call with Robin and Kadedra. Content audit. Design direction approved.

Week 2
Templates built

Homepage and service page templates shared for sign-off.

Week 3
All 27 pages populated

Full site built on staging. Internal Launch QA pass. Accessibility audit and SEO pass complete.

Week 4
BMC review & launch

Staging review with BMC, final edits, then DNS cutover during a low-traffic window. 301 redirects. Sitemap submitted. Final balance due. Monthly management begins Month 2.

Wk 5–8
Stabilization

Weekly check-ins. SEO baseline established. Content request process training with the BMC team.

08 — What we'll need from BMC
To make the handoff smooth

A clean handoff list.

Launch Industries
Closing

Ready to start the conversation?

The next step is a 30-minute scoping call with Robin, Kadedra, and Monica — or an email reply with any questions, if that's easier. When you're ready to move forward, get started below.

This signup establishes BMC's base plan with Launch (the $180/yr client maintenance fee and our dynamic hourly flex plan). Once we receive your onboarding form, we'll follow up with two separate agreements for countersignature: the flat-rate $2,700 website rebuild and the $145/month for the monthly managed services contract (hosting, monthly meeting, light-updates).

Contact
Monica Colgan
Launch Industries LLC
monica@launchindustries.biz
(206) 312-3203
calendly.com/monicacolgan
Online
launchindustries.biz
PO Box 16288
Seattle, WA